Banking Account
Designed and launched the early repayment feature for installment plans, transforming a legally complex financial model into a simple, transparent user experience.
Client
Top marketplace, CIS Region
NDA
NDA
Context
A large marketplace needed to embed an online bank account directly into its app due to new credit regulations.
Users previously had to leave the marketplace to complete payments via third-party banking apps, causing friction and drop-offs.
Objective
Enable seamless payments inside the marketplace by designing a native online account that complies with banking regulations and reduces checkout friction.
Challenges
Strict banking and legal constraints defined by an external bank partner
Tight timeline: MVP design in 1.5 months
No existing product or previous version
Balancing regulatory accuracy with a simple, intuitive user experience
Scope of Work
Competitor benchmarking and analytics review
End-to-end user flows (account, payments, transfers)
UX/UI design and interactive prototypes
Design system for scalable feature development
Close collaboration with PM, engineering, legal, and banking teams
Tab Bar Sections
Scenarios
Result
An MVP of the embedded online banking experience was designed and prepared for a limited rollout.
The solution reduced friction across key user actions, enabling payments and transfers in a minimal number of steps and keeping users inside the marketplace ecosystem during checkout.
Although the project was ultimately paused by the marketplace before public launch, it demonstrates my ability to design complex, regulation-driven financial products with a strong focus on usability, system thinking, and business constraints.