Installment Redesign
A redesigned buy-now-pay-later product for one of the largest e-commerce marketplaces. The solution was rebuilt almost entirely from scratch to improve usability, payment flexibility, and overall business performance, while retaining the existing user identification flow.
Image from WB bank
Context
The original installment product created friction for users and lacked flexibility in payment terms. Our team was brought in to rethink the experience end to end and align it with both user needs and business goals. The new solution introduced flexible repayment terms, the option to pay without an initial down payment, a grace period, and higher credit limits. From a business perspective, the product was restructured to support cleaner technical logic and better scalability, including early repayment to increase capital turnover.
Scope of Work
Auditing the existing installment flow and identifying UX issues
Reviewing each screen and providing design recommendations
Designing a new end-to-end user flow for the installment product
Designing the personal account for installment management
Working closely with product and engineering teams
Expected impact
+20% increase in user retention
+10% increase in take rate
20–30% uplift from the main acquisition entry point
Improved capital turnover through early repayment functionality
NDA Notice
Due to confidentiality requirements, detailed product descriptions and original interface designs cannot be shared at this stage. Visual examples and specifics will be added once the project is publicly released.
Figma workflow
Designs were structured using an AS IS / TO BE layout with clear change annotations.
New screens were highlighted in separate frames and labeled “New screen”.
Expected outcomes were documented based on insights from previous projects.